Social Media Work Flow

Ever wonder how much time you should devote to social media each week? While there is no set formula, this infographic breaks down the  components of maintaining and measuring a social media strategy, based on a 40 hour work week. Maintaining…

84% of Social Media Programs Don’t Measure ROI

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STATS: 84% of Social Media Programs Don’t Measure ROI We talk a lot about the rapid adoption of social media in a wide array of industries. According to an August 2009 survey by Mzinga and Babson Executive Education, 86% of professionals…

Look Ma, No Hands:

More Than Half Of Companies Say They Are Using Social Media With No Strategy While 78% percent of corporate respondents say their company is using social media, only 41% say they have a strategic plan in place to guide such activity, according…