Aside from the Fan pages that attract consumers to brands, marketers recognize that Facebook paid-search ads and friend referrals have become strong marketing tools.
While no one can confirm when — or if — Facebook might surpass Google as the top source for traffic to brand Web sites, recent data from Compete suggests the social network [...]
by Christina Warren
We talk a lot about the rapid adoption of social media in a wide array of industries. According to an August 2009 survey by Mzinga and Babson Executive Education, 86% of professionals in a variety fields said that they have adopted social media in some way.
While the survey results are great in that [...]
by amy mengel
“It’s not rocket surgery.”
That malapropism became a bit of a mantra at last week’s Inbound Marketing Summit.
Social media isn’t complicated. When you boil it down it’s about listening to your customers, being helpful by offering your knowledge and giving them interesting content to share and thereby advocate for you. The IMS speakers [...]
WANT MORE CUSTOMERS but BUSY TOO SERVING YOUR CURRENT ONES?
KNOW THAT SOCIAL MEDIA CAN TAKE YOU TO THE NEXT LEVEL BUT TOO SWAMPED TO FIGURE IT OUT?
Let me guess, you recognize that social media is important but you don’t know what to do get started or you have a Twitter and Facebook account but now [...]
