If your business model is “I want to make money on the Internet,” you’re not going to get very far. The Internet is profoundly indifferent to your desire to make money with it. ~ Sonia Simone

Social Media is a great way to grow a business, promote a cause, or spread new ideas, because when you take an educational approach to marketing, you gain the attention and trust of people who might otherwise simply ignore old-fashioned advertising.  Not only can those people become your customers or converts, they can also become your advocates.

While there are as many ways to approach Social Media, some things remain steadfast when it comes to gaining influence and prompting action.   Here are the 5 bedrock elements to keep in mind when you want to market to persuade:

1. The Law of Value

You must provide value to the customer by addressing a problem, concern, desire, or need that they already have.  Fresh, original content is critical.

2. The Law of Headlines and Hooks

Your messages must stand out in a crowded, noisy socialmediasphere, and you must quickly communicate the value of reading further with your opening.

3. The Law of “How To”

People don’t want to know “what” you can do, they want to know “how” it’s done. If you think you’re giving away too much information, you’re on the right track.

4. The Law of the List

Love them or hate them, informational ad presented in list format are easily digestible, and allow for an efficient transfer of your value proposition to the reader.

5. The Law of the Story

Stories are the most persuasive marketing element of all, as they allow you to present a problem, the solution, and the results, all while the connotation of the story allows readers to sell themselves on what you have to offer.

Don’t leave the attraction of your next customer to chance or a long string of platitudes. Let the Social Media Mavin’s at Mark E. Ting guide your social media marketing campaign. We follow a unique, tested and proven method increasing customers.

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