Case Study: okdo.it

Because all marketing firms are not "creative" equal!

okdo.it digital footprint

Ryan E. Poole of The Mark E. Ting Company was contracted as Chief Operating Officer for the start up okdo.it – to bring to life the okdoit digital footprint in preparation to bring the software to market.  Mr. Poole helped manage an international development team and briefly served as Scrum Master, overseeing several sprints using JIRA project and issue tracking software by Atlassian. 

Kenneth Karter Digital Footprint

  • Klout
  • Quora
  • Google
  • Twitter
  • Pinterest
  • Facebook
  • About.Me
  • Techcrunch


Cross Channel Marketing

  • OccupyEmail.net
  • Private Beta Push
  • oknameit Contest
  • TechCrunch Conference Start-up Alley
  • Developed Cross Channel Marketing Plan
  • Listing on Several Start-up Promotion Websites
  • Registration for Several Venture Capital Firm Websites


Slogan and mantra concepts created….

  • “Send Email | Accomplish Anything”
  • “The Marriage of Email and Task Management”

More Info

Click on the Tabs below to see just how we gave okdo.it MarkAppeal

Don’t settle for imitations… Because all marketing firms are not CREATIVE equal!

Cross Channel Marketing Plan

okdo.it is a bootstrapped productivity software start-up.  It’s flagship application, okdo.it is essentially the marriage of email and task management and was created with the premise that email content can be succinctly categorized into three content types; notes, tasks, and attachments.  We don’t believe separate applications across channel marketing channels needed to manage these three different types of content in an organized way.  By using a twitter like syntax for content categorization (separation of tasks and notes), okdo.it allows people to send emails to each other (using any email client or service) fully organized with associated due dates and alerts so people can be more productive and accomplish anything.

Marketing will play a vital role in the success of Okdo.it. Okdo.it must build a brand around the software it offers by heavily promoting itself through cross channel marketing channels. Marketing efforts are just beginning by the time a potential customer enters Okdo.it for the first time. A strong emphasis will be put on keeping customers and building brand loyalty through programs focused on staffing, experience, and customer satisfaction.

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Business Card Design

Okdo.it business cards were developed by the design team under Mr. Poole’s direction.

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Private Beta Tickets

Ryan E. Poole of The Mark E. Ting Company designed these oversized beta tickets as part of the okdo.it Techcrunch marketing push.  Tickets were handed out to attendees for special early access to the okdo.it app.

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OccupyEmail.net

OccupyEmail.net

Everyone complains about email. We’re awash in the stuff. We feel inundated. Overwhelmed. Out of control.

Lately there’s been quite a lot of talk about what to do about it. Jordan Crook hates it, MG Siegler tried to quit it, and Alan Henry argues you can’t.  People want Gmail to speed up, Yahoo! to catch up, or, someone, anyone, to make something better. While everyone seems to agree that email is broken, no one seems sure how to fix it.

What makes email suck? It turns out the email “problem” is actually several issues smashed together into a ménage of anxiety and pain. As a former boss of mine used to say, “It’s a real poop sandwich” (only he didn’t use the word “poop”).

Think Email SUCKS! – Join the Movement

@OccupyEmail.net

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ok t-shirt

okdo.it t0shirts were designed by Mr. Poole and his team to wear during TechCrunch

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On Twitter

The okdo.it Twitter account was created, branded and managed by Mr. Poole and his team.  Followers were grown systematically with hundreds of followers being added in 2 short months while communicating okdo.it’s message of marrying email and task management.

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On Google

A google plus profile was created and developed by Mr Poole and his team.

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On Facebook

A Facebook profile and company page was created, branded and managed by Mr. Poole and his team. Ad campaign management was also developed reaching almost 100,000 people during its active time frame.

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Oknameit Contest

oknameit!

A contest concept to generate developed by Mark E. Ting to ghost market the okdo.it across multiple marketing channels.

Technically speaking okdo.it is not email integration, it IS email but unfortunately (e)mail is already taken. 🙁 So vote on a nickname for okdo.it
(The letters of the alphabet were used to highlight the power of okdo.it)

(e)mail
Technically speaking okdo.it is not email integration, it IS email but unfortunately (e)mail is already taken.

(d)mail
We believe email should (d)o more than just send a message. Alot of the emails we receive everyday are about (d)oing something anyway. Shouldn’t our email (d)o something too?

(f)mail
We think task management software should (f)unction like things happen in real life. Goals and tasks are organic and can change, grow, or shrink in a moments notice. Rather than having to come to our website and log in, just fire off a (f)mail and change, add or subtract any goal or task in okdo.it and the program will automatically update …

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Conference Banner

A 8 foot tall trade show banner was created by Mr. Poole and his team to be displayed at conferences and trade shows.

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Banner Ad Campaign

IAD banners were designed and created by Mr. Poole and his team for banner ad placement across the web.

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@Techcrunch Disrupt 2012

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Interview with Stremor.tv

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When sex appeal is not enough…

Got Markappeal?

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